Wistia

Wistia is a professional video hosting and marketing platform designed to help businesses create, host, and analyse their video content. It offers a suite of tools for video creation, customisation, lead generation, and performance tracking, making it ideal for marketers and teams looking to leverage video for business growth.

Key Features

• Customisable Video Player: Tailor the look and feel of your video player to match your brand.

• Screen and Webcam Recording: Easily record your screen, webcam, or both directly from your browser.

• Editing Tools: Trim, split, and stitch together video clips, then add seamless transitions for a polished video.

• Lead Capture Forms: Integrate Turnstile forms to collect viewers' names and email addresses.

• Webinar Hosting: Host live events with features like polls, Q&A, and live chat.

• Video Analytics: Gain insights into viewer engagement, including heatmaps and time-watched metrics.

• AI-Powered Features: Utilise AI for automatic captions, transcriptions, and text-to-speech narration.

• Marketing Integrations: Integrate with platforms like HubSpot, Marketo, and Pardot.

Pricing Plans (2025)

1. Free Plan – $0/month

   • Up to 10 videos

   • Customisable player

   • Recording and editing tools

2. Plus Plan – $19/month (billed annually at $230)

   • Everything in Free, and

   • Remove Wistia branding

   • Basic calls to action

   • Multiple users

3. Pro Plan – $79/month (billed annually at $950)

   • Everything in Plus, and

   • Lead capture forms

   • Enhanced data analytics

   • Webinar hosting

4. Advanced Plan – $319/month (billed annually at $3,830)

   • Everything in Pro, and

   • Marketing integrations

   • Unlimited video galleries

   • Custom branded webinars

Note: Annual billing offers a 20% discount compared to monthly billing.

Use Cases

• Marketers: Develop promotional videos, product demos, and brand storytelling content.

• Sales Teams: Record personalised video messages for clients.

• Customer Support: Provide visual assistance and tutorials for customers.

• Educators: Create engaging video lessons and tutorials.

• Event Organisers: Stream live events, conferences, and virtual gatherings.

Ideal Users

Wistia is suitable for:

• Businesses: Looking to create and share professional video content.

• Marketers: Seeking to engage audiences with interactive video content.

• Sales Teams: Wanting to enhance their outreach with personalised video messages.

• Customer Support Teams: Offering visual assistance to clients.

• Educators: Delivering educational content effectively.

Wistia stands out as a comprehensive video tool offering a suite of tools for creation, hosting, and distribution. With its emphasis on quality, customisation, and advanced features, it caters to a diverse range of users seeking professional video solutions.