Screaming Frog

Screaming Frog SEO Spider is a widely-used desktop application designed for in-depth technical SEO analysis. It allows users to crawl websites, extracting and analysing key on-site elements to identify issues such as broken links, duplicate content, and improper redirects. The tool provides real-time data, facilitating efficient audits and enabling users to make informed decisions to enhance website performance.

Key Features:

• Comprehensive Site Crawling: Crawl websites to collect data on URLs, page titles, meta descriptions, headers, and more.

• Broken Link Detection: Identify and export lists of broken links (404 errors) and server errors for prompt resolution.

• Redirect Auditing: Analyse redirect chains and loops to ensure proper redirection practices.

• Duplicate Content Identification: Detect duplicate pages, titles, and meta descriptions to maintain unique content across the site.

• XML Sitemap Generation: Create XML sitemaps and image sitemaps, with the ability to include or exclude specific URLs.

• Integration with Google Analytics & Search Console: Combine crawl data with performance metrics for a holistic view of SEO health.

• Custom Extraction: Use CSS Path, XPath, or regex to extract specific data from web pages.

• JavaScript Rendering: Crawl and analyse content rendered via JavaScript to ensure comprehensive coverage.

• Scheduling & Automation: Set up scheduled crawls and automate reporting for regular site audits.

Pricing Plans:

Screaming Frog offers both a free and a paid version of the SEO Spider tool:

• Free Version:

  • Crawl up to 500 URLs per website.

  • Access to core features such as broken link detection, page title and meta description analysis, and duplicate content identification.

  • Suitable for small websites and users seeking basic SEO insights.

• Paid Licence:

  • Priced at £199 per licence, per year.

  • Unlimited URL crawling.

  • Access to advanced features including:

    • JavaScript rendering.

    • Custom extraction.

    • Google Analytics and Search Console integration.

    • XML sitemap generation.

    • Scheduling and automation of crawls.

    • Priority technical support.

  • Discounts available for bulk purchases:

    • 5 to 9 licences: £189 per licence.

    • 10 to 19 licences: £179 per licence.

    • 20+ licences: £169 per licence.

Use Cases:

• Technical SEO Audits: Identify and rectify on-site issues affecting search engine rankings.

• Website Migrations: Ensure all URLs are correctly redirected and no content is lost during site transitions.

• Content Optimisation: Analyse metadata and headings to improve content relevance and structure.

• E-commerce Site Management: Regularly audit large product catalogues for SEO compliance and performance.

• Agency Reporting: Provide clients with detailed SEO reports and actionable insights.

Who It's For:

Screaming Frog SEO Spider is ideal for SEO professionals, digital marketers, web developers, and agencies seeking a robust tool for technical SEO analysis. Its comprehensive feature set caters to both small businesses and large enterprises aiming to enhance their website's search engine performance. While the free version offers valuable insights for smaller sites, the paid licence is recommended for those requiring advanced features and support for larger, more complex websites