Mailchimp

Mailchimp is a comprehensive marketing automation platform that empowers businesses to create, send, and analyse email campaigns, manage customer relationships, and drive growth through data-driven insights.

Key Features

• Email Campaign Builder: Design and send professional emails using a drag-and-drop editor, with access to a variety of customisable templates.​

• Automation Workflows: Set up automated email sequences to engage customers based on their behaviour and preferences.​

• Audience Management: Segment your audience using tags, groups, and custom fields to deliver targeted messages.​

• Analytics & Reporting: Track open rates, click-through rates, and other key metrics to measure campaign performance.​

• A/B Testing: Test different subject lines, content, and send times to optimise email effectiveness.​

• Integrations: Connect with popular platforms like Shopify, WordPress, and Salesforce to streamline your marketing efforts.​

• Landing Pages & Forms: Create landing pages and sign-up forms to grow your subscriber list.​

• Social Media Management: Schedule and publish posts across various social media platforms directly from Mailchimp.​

Pricing Plans

1. Free Plan – $0/month

   • Up to 500 contacts and 1,000 email sends per month.

   • Basic templates and single-step automations.

   • Access to forms and landing pages.

   • Includes Mailchimp branding.​

     
     

2. Essentials Plan – Starting at $13/month

   • Up to 50,000 contacts and 10x email sends.

   • All email templates, A/B testing, and email scheduling.

   • 24/7 email and chat support.

   • Remove Mailchimp branding.​

     
     

3. Standard Plan – Starting at $20/month

   • Up to 100,000 contacts and 12x email sends.

   • Advanced segmentation, behavioural targeting, and predictive insights.

   • Retargeting ads and dynamic content.

   • 5 audiences and 5 user seats.​

     
     

4. Premium Plan – Starting at $350/month

   • Unlimited contacts and 15x email sends.

   • Multivariate testing, comparative reporting, and advanced segmentation.

   • Priority phone support and a dedicated customer success manager.

   • Unlimited audiences and user seats.​

     
     

     Note: Pricing may vary based on the number of contacts and additional features selected.

Who Should Use Mailchimp?

• Startups & Small Businesses: Looking for an affordable and user-friendly platform to kickstart their email marketing efforts.​

• Growing Businesses: Needing advanced features like automation, segmentation, and analytics to scale their marketing.​ e.g ecommerce businesses

• Large Enterprises: Requiring comprehensive tools, dedicated support, and extensive customisation options for complex marketing strategies.​

Mailchimp's tiered pricing and robust feature set make it a versatile choice for businesses of all sizes aiming to enhance their marketing capabilities.​