Later

Later offers an intuitive, drag-and-drop interface for scheduling and publishing content across platforms like Instagram, Facebook, X (formerly Twitter), Pinterest, TikTok, LinkedIn, and YouTube. With features like AI-assisted content creation, detailed analytics, and a customisable Link in Bio tool, Later streamlines social media workflows for brands and creators alike.

Key Features

• Visual Content Calendar: Plan and preview posts with a user-friendly drag-and-drop calendar.

• Multi-Platform Scheduling: Schedule posts across various social media channels, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube.

• AI Content Assistant: Generate engaging captions and post ideas with AI-powered suggestions.

• Link in Bio: Create a customisable landing page to drive traffic from social profiles to websites or product pages.

• Analytics Dashboard: Track performance metrics such as engagement rates, follower growth, and post reach to inform strategy.

• Conversations Inbox: Manage and respond to comments and messages from multiple platforms in one place.

• Team Collaboration Tools: Assign roles, manage permissions, and streamline workflows for teams of all sizes.

Pricing Plans (2025)

Later offers several pricing tiers to accommodate different user needs:

1. Free Plan – $0/month

   • 1 Social Set (1 profile per platform)

   • 1 user

   • 30 posts per profile

   • Basic Instagram analytics

   • Unlimited media uploads

   • Access to stock photo library

2. Starter Plan – $16.67/month (billed annually)

   • 1 Social Set (9 profiles total)

   • 1 user

   • 30 posts per profile

   • Limited analytics (up to 3 months of data)

   • 5 AI content assistant credits

   • Customisable Link in Bio page

   • Brand collaboration tools for creators

3. Growth Plan – $30/month (billed annually)

   • 3 Social Sets (27 profiles total)

   • 3 users

   • 150 posts per profile

   • Full analytics (up to 1 year of data)

   • 30 AI content assistant credits

   • Customisable Link in Bio pages

   • Conversations inbox

   • Instagram product tagging

   • Team and brand management tools

4. Advanced Plan – $53.33/month (billed annually)

   • 6 Social Sets (54 profiles total)

   • 6 users

   • Unlimited scheduling

   • Full analytics (up to 1 year of data)

   • 50 AI content assistant credits

   • Customisable Link in Bio pages

   • Conversations inbox

   • Instagram product tagging

   • Team collaboration tools

5. Agency Plan – $133.33/month (billed annually)

   • 15 Social Sets (135 profiles total)

   • 10 users

   • Unlimited scheduling

   • Full analytics (up to 1 year of data)

   • 100 AI content assistant credits

   • Customisable Link in Bio pages

   • Conversations inbox

   • Instagram product tagging

   • Team and brand management tools

   • Content approval workflows

6. Enterprise Plan – Custom pricing

   • 30 Social Sets (270 profiles total)

   • Custom user count

   • All features from the Agency Plan

   • Dedicated account management

   • Custom onboarding and support

Note: Prices are in USD; currency conversion may apply.

Use Cases

• Content Creators & Influencers: Plan and schedule visually cohesive feeds, manage multiple platforms, and analyse audience engagement.

• Small Businesses & Startups: Maintain a consistent online presence, drive traffic through Link in Bio, and monitor performance metrics.

• Marketing Teams: Collaborate on content planning, manage multiple brand accounts, and streamline approval workflows.

• Agencies: Oversee numerous client accounts, utilise advanced analytics, and coordinate team efforts efficiently.

Ideal Users

• Individuals: Looking to enhance their social media presence with minimal investment.

• Small to Medium Enterprises (SMEs): Seeking tools to streamline social media marketing efforts.

• Large Organisations and Agencies: Requiring advanced features for team collaboration and client management.

Later's blend of visual planning, AI-assisted content creation, and comprehensive analytics makes it a valuable tool for anyone aiming to optimise their social media strategy and engagement.