Buffer

Buffer simplifies the process of managing social media by providing tools for content scheduling, performance analytics, and audience engagement. It supports various platforms, including Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, Pinterest, Threads, and YouTube, allowing users to maintain a consistent online presence.

Key Features

• Content Scheduling: Plan and schedule posts across multiple social media channels, ensuring consistent and timely content delivery.

• AI Assistant: Leverage AI-powered tools to generate engaging content ideas and optimise posts for better performance.

• Analytics: Track and analyse post performance, audience engagement, and growth metrics to inform your social media strategy.

• Engagement Tools: Manage and respond to comments and messages from various platforms in one place, fostering better audience relationships.

• Hashtag Manager: Organise and save groups of hashtags for easy access and improved post reach.

• First Comment Scheduling: Schedule the first comment on Instagram posts to include additional information or hashtags.

• Feeds: Discover and share relevant content by adding RSS feeds directly into your Buffer account.

Pricing Plans (as of 2025)

Buffer offers flexible pricing to accommodate different user needs:

1. Free Plan – $0/month

   • Connect up to 3 social channels

   • Schedule up to 10 posts per channel (maximum of 30 posts if 3 channels are connected)

   • Access to Feeds feature

   • 1 user account

2. Essentials Plan – $6/month per channel ($60/year per channel)

   • Unlimited scheduled posts per channel

   • Unlimited ideas

   • Advanced analytics

   • Engagement inbox

   • Hashtag manager

   • First comment scheduling

   • AI Assistant

   • 1 user account

3. Team Plan – $12/month per channel ($120/year per channel)

   • All features in Essentials Plan

   • Unlimited users

   • Team collaboration tools

   • Approval workflows

4. Agency Plan – $120/month for 10 channels

   • Designed for agencies managing multiple clients

   • Includes all features in Team Plan

   • Scalable channel management

   • Client access and permissions

Note: Prices are in USD; currency conversion may apply.

Use Cases

• Small Businesses: Maintain a consistent social media presence and engage with customers effectively.

• Marketing Teams: Collaborate on content creation, scheduling, and performance analysis across multiple platforms.

• Agencies: Manage multiple client accounts with streamlined workflows and reporting tools.

• Content Creators and Influencers: Plan and schedule content to maximise reach and engagement.

• Non-Profit Organisations: Raise awareness and connect with supporters through coordinated social media campaigns.

Ideal Users

• Individuals and Freelancers: Looking for a cost-effective solution to manage their social media presence.

• Small to Medium Enterprises (SMEs): Seeking tools to streamline social media marketing efforts.

• Large Organisations and Agencies: Requiring advanced features for team collaboration and client management.

Buffer's intuitive interface and comprehensive feature set make it a valuable tool for anyone aiming to enhance their social media strategy and engagement.